Online marketing seminar to go beyond run-of-the-mill lecturing


For immediate release, Singapore, 18th December ‘12 – HelpLearn.Asia, the
2-day seminar that brings the brightest minds and concepts in online
marketing will be inspiring SMEs before, during and after the event.

HelpLearn.Asia was created to allow SMEs have equal access to the tools
that online marketers had previously held so closely to their chests. With
different agencies, online marketing campaigns can range from $5,000 a
month to $50,000 and more a month. With experts teaching all aspects of the
subject, the key takeaways from the event will allow participants to embark on
online marketing campaigns themselves.

In fact, before being able to glean information at the event in January ’13,
interested parties can already benefit from HelpLearn.Asia’s e-learning
platform. A plethora of instructional marketing workshop videos will be made
available online.

As the essence of online marketing will be relayed virtually, this will be great
news for those who are unable to travel to the event. From any part of the
world, the wisdom imparted will be easily accessible online. Do click the link
below for the introduction video of HelpLearn.Asia:

With a large number of videos being filmed prior, during and after the seminar,
HelpLearn.Asia will be a treasure trove of online marketing knowledge for
yearning SMEs. These will include 4 types of videos and more:

1. ‘How to’ instructional videos (i.e. listing the necessary actions to
successfully conduct Search Engine Optimization).
2. Insight videos (i.e. Expert speakers sharing their thoughts and forecast
on Google Analytics)
3. Case studies (i.e. Using real-life examples to show the success and
failures in Pay-Per-Click)
4. Event footage

After growing in comprehension and familiarity with industry jargon through
the videos, there are still so many stark benefits of attending HelpLearn.Asia
in person. Being in attendance, means a chance to consult speakers on
specific questions or even using personal examples as case studies to be

“HelpLearnAsia is the region's premier school for marketing commandos to
learn from the very best in Asia assembled by Adriana, the very reason why
we are all here. I'm looking forward to share how gamification can be used to
motivate (some say exploit) behaviors in your consumer through fun and
psychology theories,” says Keith Ng, the co-founder of Gametize, a
gamification startup focused on digital platforms that increases audience
engagement using game design techniques in non-gaming environments.

As deals/partnerships are often made in person, networking sessions are also
an essential part of the programme. With sufficient chances to meet with
speakers and fellow SMEs, there is a high chance collaborations will be struck
up. In fact, to facilitate any in-depth business discussion during the event,
meetings rooms can be made available on site (depending on availability).

After the inaugural HelpLearn.Asia concludes, the journey to become a
consummate SME online marketer just begins. The first leg of the event will
be in Singapore while the next few will take place around the region. More
experts will be called upon to expose their tricks of the trade and especially
those pertinent to the various locations.

HelpLearn.Asia aims to be the platform for SMEs to enrich themselves to
learn marketing know-how. In the next year, this seminar will reach a wide
audience (online and offline) in its bid to help all Asia learn everything about
online marketing.

Additional Information:

HelpLearn.Asia (Singapore)
Date: 28th & 29th January ‘13
Location: Genexis Theatre, 1 Fusionopolis Way (S)138632

Tickets (in SGD)
Usual price $250
Early bird price $225 (valid up to 28th December ’12)
Student price $100
Bulk price $200 each (minimum 5 tickets)
Tickets for the first HelpLearn.Asia in Singapore is available now at

Adriana Gascoigne - Founder and CEO of Girls in Tech
Vinny Lingham - CEO of
Keith Timimi - Chairman of VML Qais
Tom Van den Berckt - Head of strategy at
Carmen Benitez - President/Managing Director of Fetch Plus Inc.
Matthew Hanagan - Director of Online Marketing at
Rachit Dayal - Managing Partner, Happy Marketer
John Fearon - Founder and CEO of
Jonathan Liu - Founder of Moonlight Marketing
Daryl Arnold - co-founder & CEO of Newton Circus

Eventnook –
VML Qais –
Clicks2Customers –
Founder Institute –
TBC HR Consulting -

Media partners
SGEntrepreneurs –
TechInAsia –
e27 –
Girls In Tech –
DiscoverMatch –
Identifi –
Entrepreneurs.My –
Startup Club –

More information on the event, full writeups on the topics and bios of the
speakers are available at

Media Contact
Peter Yu, Publicist
m: +65 9451 9142

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